Where you can buy, what to upload, who sees it, and every change since launch, each one dated and sourced. We re-check it against OpenAI's documentation every month.
Last verified October 13, 2026
Only changes that affect what an advertiser can buy or make. Reported means we found it in third-party coverage but not in OpenAI's own words.
OpenAI announced display ads that appear alongside images users ask ChatGPT to generate. US only, Free and Go tiers, starting later in October with a test group of advertisers. Specs not yet published. TechCrunch
A Try on button on eligible product listings generates the shopper wearing the item from a selfie. Only brands with active product feed campaigns appear in these moments. Common Thread Collective
Ads Manager can now generate campaigns, ad groups and ad templates from an uploaded product feed sheet, and the Products tab shows review status and rejection reasons per item. Common Thread Collective
Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam added to self-serve Ads Manager, taking the table to 63 countries. OpenAI
Four markets added to the availability table without an announcement. Trackers date the change between 16 and 18 September. Index Lab
All remaining European markets, India and 11 Middle East and North Africa markets flipped to Available in one day. No announcement; only the documentation changed. Search Engine Roundtable
Announced as one wave. Mexico opened later in the month. Brazilian press reported ads serving to users in Brazil from 4 August, rolling out gradually. Digiday
The minimum commitment disappeared for US self-serve buyers and cost-per-click bidding arrived alongside CPM. PPC Land
Sponsored cards begin showing to US Free and Go users, sold on a CPM basis to a small group of advertisers with large minimum commitments. PPC Land
Advertiser access depends on where your business is registered and billed. Where your ads serve is a separate targeting setting, and some new accounts start limited to their home country.
Canada, Mexico, United States
Brazil
Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom
Bahrain, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Turkey, United Arab Emirates
Algeria, Egypt, Morocco, Tunisia
Australia, India, Japan, New Zealand, South Korea
Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam
Last verified October 13, 2026
Not on the table, and therefore closed: China and Russia, Sub-Saharan Africa, Latin America beyond Brazil and Mexico, Central Asia. Opening dates per country and the full changelog live in the ChatGPT Ads country list.
Each guide owns one question and is re-checked when the facts behind it move.
OpenAI's availability table is the authority. Because it changes without announcements, we cross-check it against independent trackers on the first of each month and whenever a wave is reported.
LocalAds makes ad creative: square images and short copy generated from your product page. We are not an OpenAI partner, we do not place ads, and we cannot guarantee any placement, so nothing here depends on selling you the channel.
Spot something out of date? Tell us and we will correct it with a dated note.
Self-serve Ads Manager is open to businesses registered in 63 countries as of 2026-10-13, covering North America, Brazil, all of Europe, the Middle East including the UAE and Saudi Arabia, North Africa, India, Japan, Korea, Australia, New Zealand, and South-East Asia including Singapore. Businesses elsewhere can register interest at ads.openai.com. Some categories allowed in the US are restricted in other countries.
Logged-in adults on the Free and Go plans. Plus, Pro, Business, Enterprise and Education plans are ad-free. Ads appear as a labelled Sponsored card below a relevant answer, and OpenAI says ads do not influence the answer itself or share chat content with advertisers.
The core unit is the Sponsored card: a 1:1 image, a short title, one line of copy and a landing URL. Shopping advertisers can run product feed campaigns, including virtual try-on for clothing and accessories. On 5 October 2026 OpenAI announced visual ads next to image-generation results, starting as a US-only test.
Self-serve campaigns bid on CPC or CPM. Third-party reports put the US minimum daily budget around $25 and recommended maximum CPCs around $3 to $5, with CPMs varying widely by topic. OpenAI does not publish a rate card, so treat any figure as reported rather than confirmed.
Often, and frequently without an announcement. The country table moved from 9 to 63 markets in three steps between 2 and 23 September 2026, and only one of those steps had a press release. That is why every fact on this page carries a date and a source.
No. LocalAds makes ad creative: 1:1 squares and short copy generated from your product page, which you upload to OpenAI's Ads Manager yourself. We do not buy, place or manage ads, which is also why this guide has no reason to oversell the channel.
Paste a product URL and get 1:1 creative and short copy built for the Sponsored card, accurate to your real product.
Free 3-day trial · card required