AI ad creative analyzer
Upload a static ad, pick where it will run, and get a score out of 100 with the three changes most likely to lift performance. Takes about ten seconds.
What makes an ad creative perform
On Meta and TikTok, creative is now the biggest lever you control. The algorithm handles targeting; the ad itself decides whether a thumb stops, whether the viewer understands the offer, and whether they click. Strong creatives tend to share a few traits: an obvious hook in the first second, a product you can recognize at thumbnail size, one message instead of five, and text you can read on a phone without squinting.
This analyzer scores those traits directly. It is not a performance prediction; only a live test tells you that. It is a fast, consistent second opinion before you spend money, the kind of review a senior creative strategist would give.
How the score works
The model rates seven areas from 1 to 10: scroll-stopping hook (20% of the score), product clarity (20%), one clear message (15%), mobile readability (15%), call to action (10%), brand presence (10%), and placement fit (10%). The overall score is a weighted average of those ratings, calculated in code rather than guessed by the model. Ratings can move a few points between runs, so when you compare two versions of an ad, look at which areas changed rather than at a one or two point difference.
Placement fit also checks the file itself. A square image scored for Reels is capped, because the platform will crop or pad it, no matter how good it looks. A, 85 and up; B, 70 to 84; C, 55 to 69; D, below 55.
How to use it for creative testing
Run every variation through before it goes live and only launch the ones scoring B or better. When a live ad fatigues, run it again: the lowest-scoring areas show you which element to change in the next iteration, whether that is a bigger product, a shorter headline, or a clearer offer.
Frequently asked questions
How do I know if my ad creative is good?
Check five things: does it stop the scroll in one second, is the product obvious, is there one clear message, can you read the text on a phone, and is the next step clear. The analyzer scores each of these plus branding and placement fit, then gives an overall score out of 100.
What is a good ad creative score?
85 or above (grade A) is strong. 70 to 84 (B) is solid and worth testing. 55 to 69 (C) usually has one or two fixable problems, often product size or too much text. Below 55 (D) is worth reworking before you spend on it.
Can AI predict ad performance?
Not reliably on its own, because results depend on audience, offer, and budget. What AI can do well is check a creative against the patterns that strong ads share, consistently and in seconds. Use the score to decide what to test, then let live results decide what to scale.
Does it work for Instagram, TikTok, and Google ads?
Yes. Choose the placement before you upload: Facebook and Instagram feed, Reels, Stories and TikTok, or Google Display. Placement changes how layout and aspect ratio are judged.
Does it analyze video ads?
Not yet. Upload a static image or a frame from your video, ideally the first frame, since that is what decides whether people keep watching.
Is my creative stored?
No. The image is shrunk in your browser and sent to the model only to run the analysis. It is not saved or shared. You can run up to five analyses a minute.
Want creatives that score high from the start?
LocalAds builds a full set of on-brand ads from one product URL, each with one clear message, a visible product, and the right ratio for every placement.