The product cannot drift
This is the whole argument for animating a still rather than generating a video from scratch. A text-to-video model invents a plausible version of your product every time it renders. Animate starts from a frame you have already looked at and approved, so the packaging, the colourway, and the label are the ones you signed off on.
- Renders the exact still, rather than a new interpretation of it
- Composition, lighting, and styling all carry through
- The source still stays linked to the clip it produced
- Nothing new to brief, approve, or check for accuracy

