On this page
Last verified: 2026-09-18. We re-check this on the first of each month and whenever a wave is announced. Changelog at the bottom.
On 2 September 2026 this list went from 9 self-serve markets to 52 in a single day. All 31 remaining European markets flipped from Coming Soon to Available, India flipped with them, and 11 Middle East and North Africa markets appeared for the first time. There was no blog post, press release or advertiser email: the only signal was OpenAI's availability documentation changing. If you checked this page in August and concluded your market was closed, check again.
Open to advertisers
52 markets. You can register a business and open an advertiser account in each of these.
| Region | Countries | Count |
|---|---|---|
| North America | United States, Canada, Mexico | 3 |
| South America | Brazil | 1 |
| Europe | Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom | 32 |
| Middle East | Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar | 7 |
| North Africa | Algeria, Egypt, Morocco, Tunisia | 4 |
| Asia-Pacific | Australia, India, Japan, Korea, New Zealand | 5 |
A note on the European count: OpenAI's own announcement refers to 31 European markets, which is the number that opened on 2 September. The UK had already opened in the August wave, so the running total for Europe is 32.
Not available
There is no longer a Coming Soon tier. A market is either on OpenAI's availability table or it is not, and everything currently on it is Available.
Absent from the table entirely, and therefore closed:
- China, Russia, Turkey and Israel
- Sub-Saharan Africa, with no market listed
- South-East Asia, with no market listed
- Latin America other than Brazil and Mexico
OpenAI publishes no roadmap, so treat every one of those as closed until the documentation says otherwise rather than as imminent.
Read this before you use the list
Buying access and serving are different things. Brazil is the clearest illustration: a Brazilian company can open an advertiser account while ads are not delivered to users inside Brazil. Before you assume a market is reachable, check both columns, because you can be sold a market you cannot actually reach.
India resolved in the advertiser's favour. For months Indian users saw Sponsored cards while Indian advertisers could not buy at all, which was the most misread situation in the category. That gap closed on 2 September. Detail in ChatGPT ads in India.
Announced does not mean open, and open may not be announced. Brazil and Mexico were announced together and opened roughly three months apart. Then the MENA markets opened with no announcement at all. The documentation is the source of truth, not the press release.
OpenAI publishes no roadmap. Every predicted launch date you read, including in reputable trade press, is inference. We do not publish predictions on this page for that reason.
Who sees the ads, everywhere
Consistent across markets as far as we can tell:
- Logged-in adults on the Free and ChatGPT Go tiers.
- Plus, Pro, Business, Enterprise, and Education are ad-free.
- Restricted verticals: health, finance, and legal. Consumer goods, retail, travel, education, and digital products are the allowed core.
That tier split matters more than it first appears. The size of a country's addressable ad audience tracks its free and low-tier user base, not its total user count.
If your market is not on the list
Two options, and only one of them produces results this quarter.
Sell into an open market. Your registration country and your customers' country are what constrain you, not where you happen to be sitting. Plenty of brands in closed markets can advertise legitimately in open ones.
Get the creative ready. The format needs 1:1 squares with the product dominant and no headline baked in, because the card supplies its own text. Most creative libraries contain none of these, since they were built for feed placements.
The shape a Sponsored card needs: square, product dominant, at most a light annotation rather than a headline. Unedited LocalAds output. Details in ChatGPT ads specs.
Changelog
- 2026-09-18: Rewritten for the 2 September expansion. Self-serve went from 9 markets to 52 in one day: 31 European markets, India, and 11 Middle East and North Africa markets all became Available. Coming Soon tier removed entirely. Mexico now open. India now open to advertisers, closing the buy-versus-serve gap that this page previously flagged.
- 2026-08-17: First published. Eight markets open. UK, Japan, South Korea, and Brazil recorded as August 2026 additions. Mexico announced, reported not open. Brazil flagged as buy-but-not-served. India recorded as closed to advertisers while user-facing ads are reported rolling out.
Sources
The single authoritative source is OpenAI's Ads Manager availability article, which is where the 2 September change appeared. Check it before committing budget, because as that day showed, the table can move without an announcement.
The September figures here were cross-checked across three independent trackers that agree on 52 and on the regional breakdown: Digital Applied, Search Engine Roundtable, and Soku. The regional counts also reconcile against the total (3 + 1 + 32 + 7 + 4 + 5 = 52). Earlier waves were compiled from Digiday, Adweek and Storyboard18. Where sources conflict we say so rather than picking one.
FAQ
Which countries have ChatGPT ads? As of 2026-09-18, advertisers can open a self-serve account in 52 markets: 3 in North America, Brazil in South America, 32 across Europe, 7 in the Middle East, 4 in North Africa, and 5 in Asia-Pacific. That is up from 9 markets on 1 September, after all remaining European markets, India, and 11 Middle East and North Africa markets opened on 2 September.
Is ChatGPT Ads available in India? Yes, since 2 September 2026. India moved from Coming Soon to Available alongside the European markets, so Indian businesses can now open a self-serve Ads Manager account. This closed a long-standing gap where Indian users were already seeing Sponsored cards while Indian advertisers could not buy.
Is ChatGPT Ads available in the UK? Yes. The United Kingdom opened to advertisers in the August 2026 wave, alongside Japan, South Korea, and Brazil, ahead of the rest of Europe, and ads are served to UK users.
Is ChatGPT Ads available in Europe? Yes, across 32 markets including the full EU, the EEA and Switzerland. The 31 markets beyond the UK opened on 2 September 2026, so Germany, France, Spain, the Netherlands, Italy, Ireland, Portugal and Lithuania are all now open to advertisers.
Is ChatGPT Ads available in the Middle East? Yes, in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman and Qatar, plus Algeria, Egypt, Morocco and Tunisia in North Africa. All 11 appeared on 2 September 2026 with no announcement, which is why many market lists still omit them. The UAE and Saudi Arabia are not on the table.
Can I advertise in a country where I am not based? Generally what matters is where your business can register an advertiser account and where your customers are, not where you personally are. A brand in a closed market that sells into an open one can often advertise there. Check the requirements of the specific market before assuming.
How often does this list change? It moved twice in 2026, in the initial waves and again in August. OpenAI gives little advance notice, so we re-verify monthly and after any announcement rather than working from a predicted schedule.
If your next market is German-speaking, the creative question comes before the channel question: see AI ad creatives for German and DACH brands for what breaks in German output and how to check it.
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