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Last verified: 2026-08-17. We re-check this on the first of each month and whenever a wave is announced. Changelog at the bottom.
Open to advertisers
Eight markets. You can register a business and open an advertiser account.
| Country | Opened | Ads served to users there |
|---|---|---|
| United States | February 2026 test | Yes |
| Canada | Earlier 2026 wave | Yes |
| Australia | Earlier 2026 wave | Yes |
| New Zealand | Earlier 2026 wave | Yes |
| United Kingdom | August 2026 wave | Yes |
| Japan | August 2026 wave | Yes |
| South Korea | August 2026 wave | Yes |
| Brazil | August 2026 wave | Not yet |
Announced, not yet open
| Country | Status |
|---|---|
| Mexico | Announced in the August 2026 wave, reported as still not open to advertisers |
Closed to advertisers
India, the EU/EEA member states, Switzerland, and China. Other markets reported as not yet available include the UAE, Portugal, Germany, France, Spain, the Netherlands, Italy, Ireland, Singapore, and Lithuania.
Note that several of these have large ChatGPT user bases. Being a big market for the product does not put you in the queue for the ad platform, and OpenAI has published no ordering.
Read this before you use the list
Buying access and serving are different things. Brazil is the clearest illustration: a Brazilian company can open an advertiser account while ads are not delivered to users inside Brazil. Before you assume a market is reachable, check both columns, because you can be sold a market you cannot actually reach.
India is the reverse case. Indian users are reported to be seeing Sponsored cards on the Free and Go tiers while Indian advertisers cannot buy at all. This is the single most misread situation in the category and it has its own page: ChatGPT ads in India.
Announced does not mean open. Brazil and Mexico were announced in the same wave and opened roughly three months apart. Treat an announcement as a signal of direction, not a date.
OpenAI publishes no roadmap. Every predicted launch date you read, including in reputable trade press, is inference. We do not publish predictions on this page for that reason.
Who sees the ads, everywhere
Consistent across markets as far as we can tell:
- Logged-in adults on the Free and ChatGPT Go tiers.
- Plus, Pro, Business, Enterprise, and Education are ad-free.
- Restricted verticals: health, finance, and legal. Consumer goods, retail, travel, education, and digital products are the allowed core.
That tier split matters more than it first appears. The size of a country's addressable ad audience tracks its free and low-tier user base, not its total user count.
If your market is closed
Two options, and only one of them produces results this quarter.
Sell into an open market. Your registration country and your customers' country are what constrain you, not where you happen to be sitting. Plenty of brands in closed markets can advertise legitimately in open ones.
Get the creative ready. The format needs 1:1 squares with the product dominant and no headline baked in, because the card supplies its own text. Most creative libraries contain none of these, since they were built for feed placements.
The shape a Sponsored card needs: square, product dominant, at most a light annotation rather than a headline. Unedited LocalAds output. Details in ChatGPT ads specs.
Changelog
- 2026-08-17: First published. Eight markets open. UK, Japan, South Korea, and Brazil recorded as August 2026 additions. Mexico announced, reported not open. Brazil flagged as buy-but-not-served. India recorded as closed to advertisers while user-facing ads are reported rolling out.
Sources
Compiled from Digiday, Adweek, Storyboard18, and the Index Lab availability tracker, cross-checked against OpenAI's own announcements. Where sources conflict we say so rather than picking one. Confirm against OpenAI's own availability table before committing budget.
FAQ
Which countries have ChatGPT ads? As of 2026-08-17, advertisers can open an account in eight markets: the United States, Canada, the United Kingdom, Australia, New Zealand, Japan, South Korea, and Brazil. Mexico is announced but reported not yet open. Ads are served to users in all of those except Brazil, and are also reported to be reaching users in India where advertisers cannot yet buy.
Is ChatGPT Ads available in India? Not for advertisers. India is closed to advertiser accounts and OpenAI has published no date. Indian users are reported to be starting to see Sponsored cards on the Free and Go tiers, which is a separate rollout and frequently confused with advertiser access.
Is ChatGPT Ads available in the UK? Yes. The United Kingdom opened to advertisers in the August 2026 wave, alongside Japan, South Korea, and Brazil, and ads are served to UK users.
Is ChatGPT Ads available in Europe? Not in the EU/EEA or Switzerland as of 2026-08-17. Germany, France, Spain, the Netherlands, Italy, Ireland, Portugal, and Lithuania are all reported as not yet available to advertisers.
Can I advertise in a country where I am not based? Generally what matters is where your business can register an advertiser account and where your customers are, not where you personally are. A brand in a closed market that sells into an open one can often advertise there. Check the requirements of the specific market before assuming.
How often does this list change? It moved twice in 2026, in the initial waves and again in August. OpenAI gives little advance notice, so we re-verify monthly and after any announcement rather than working from a predicted schedule.
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